@yurilamasbella We’re Kardashians #realitytv #relatable #kuwtk #kardashians #funnyvideos
♬ Morning (From “Keeping Up With The Kardashians”) (Karaoke Version) – Urock Karaoke
We spoke to the creator behind the instant-viral impersonations of the Kardashian family to uncover what drives her creativity
Better known as the “Lost Kardashian” for her keen parodies of the family, Yuri Lamasbella captured hearts across the Internet through her comedy—nearly 8 million across TikTok, Instagram and YouTube. She’s no stranger to going viral, each of her skits hilariously expressing what her fans are thinking about big pop culture moments.
Her expert writing and comedic timing have drawn partnerships from Celsius and L’Oreal to AT&T and beyond. Dive into our latest edition of Feedworthy to get a peek into what inspires her creativity.
What inspires you online? Who or what is always on your mood board?
Connecting with people online and relating to my audience really inspires me. I love creating content around relatable topics, and love that my audience feels “seen.” Gary Vee is always on my mood board. He always keeps me motivated & reminds me of how far we’ve come.
Who are some of your favorite creators?
Kat Stickler, Erika Priscilla, Jeffree Star, Desi Perkins, Melanie Cruz, Funny Marco, Bomanizer
Describe your feed in three words.
Comedic, relatable, vlog style
What’s a favorite moment from your career?
Attending the Latin Billboards and the Emmys were both definitely “pinch me” moments.
@yurilamasbella Still in disbelief. I love you all sm🤍#relatable #realitytv
♬ LALA Vs Te Amo (Mashup) – Remix – Mati Guerra & Cele Arrabal
What’s a social media trend you’re obsessed with right now?
The #SuspectChallenge is HILAROUS! It’s essentially a “roasting” session between you and another person, but it’s really, really funny.
What’s your social media ick?
Honestly, staged content. Sometimes people will do interviews with “strangers” out in public, but the “stranger” has a mic and everything lol. I don’t know, not my style.
Who or what is your dream collaboration?
Dream collaboration would probably be with Bomanizer.
What’s a song, artist, series, movie, video, podcast game, or anything digital you cannot get enough of right now?
Theo Von’s “This Past Weekends” podcast series, Itami Lopez’s “Suelta La Lengua’s” podcast series.
Creating for Social? Enter to Celebrate Your Influence at The Webby Awards!
From Keke Palmer and Abi Marquez to Recess Therapy’s Julian Shapiro-Barnum, Garrison Hayes and more, The Webby stage has recognized the Internet’s top creators. To earn recognition among the industry’s best, submit your work to the 29th Annual Webby Awards by the Final Entry Deadline on Friday, Dec. 20th!
