For the first time—ever—The Webby Awards will recognize culture-defining brand work with the Webby Brand of the Year Award! Submit your work by our Final Entry Deadline on Friday, Dec. 20th to put your team in the running.
Designed to toast excellence in brand marketing, this new Special Achievement Award will honor the brand with the most wins across our marketing categories, including entries from agencies, brand partners and internal teams. The race is on to be the most creative brand in today’s landscape.
Participating in the 29th Annual Webby Awards is your chance to put your team in the running alongside iconic teams like Airbnb, McDonalds, Marvel, Rare Beauty, Etsy, Nike, Mattel, Spotify, Duolingo and Roblox, just to name a few!
Below, explore the criteria for winning the Webby Brand of the Year award and see our curated list of the best categories to submit your work.
“ What has moved, inspired and convinced me is that some brands do more than selling a product, but actually change the world with their creativity.”
What is the Award & How’s it Calculated?
The Webby Brand of the Year Award will go to the company who earns the most Webby Awards, People’s Voice Wins, Nominations and Honors in the competition.
Performance is determined through a point system established by the International Academy of Digital Arts and Sciences (IADAS). Points are awarded based on the number of Winning projects, Nominations and Honors received by a company across all categories.
Our Judging Academy will use the information in the “Parent Company” and “Individual Credit” fields to determine ownership. Work entered on behalf of the brand, by the company itself and by all partners—agencies, production companies, collaborators and creator partners—will be considered in Brand of the Year calculations.
Organizations in the running for these awards will be notified during our Nominee Announcement in Spring 2025. The recipients of the awards will be announced along with all Winners of the 29th Annual Webby Awards and showcased with distinction as a Special Achievement recipient in our Winners Gallery + Index.
“ There was a renewed focus on narrative this year, with our finalists leaning on emotional storytelling to drive engagement. Product sites need to connect with audiences on an emotional level, that goes beyond simple product features and builds a connection with the broader brand – and issues they are trying to solve.”
Relevant Categories for Brands
From campaigns to branded content, podcasts, activations and beyond, brands are taking unique avenues in brand identity and expression. The work is dynamic—the evolution in the nature of branded work unmissable.
We’re meeting this exciting moment in the industry by introducing brand new categories for Brands in the 29th Annual Webby Awards! No matter the medium, if you’re creating work as a brand, you can find your category fit below:
- New honors in Advertising, PR & Media, including Best Growth Strategy in Campaigns and Politics & Advocacy in Branded Content.
- A brand-new dedicated suite of recognitions honoring Creators, featuring Best Creator or Influencer Partnership or Collaboration, Best Series, Best Community Engagement and Most Viral.
- Expanded recognitions for Social Campaigns, including Fitness, Health & Wellness, and an expansion of Best Community or Fan Engagement – Brand and Media/Entertainment in Social Media
Brand Leaders in Our Orbit
Winners in the Webby Awards are selected by our esteemed judges in IADAS, our judging academy representing the industry’s foremost leaders. We’ve welcomed incredible specialists and industry leaders over the past few years to help us select the best brand on the Internet today.
When you enter, you have the chance to gain major exposure from:
- Kabir Jain, Chief Growth Officer, Erewhon
- Paulie Dery, Chief Marketing Officer, AG1
- Emily Essner, Chief Marketing Officer, Saks
- Desiree Perez, CEO, RocNation
- Esi Eggleston Bracey, Chief Growth and Marketing Officer, Unilever
- Natalie Guzman, Co-President President & CMO, Savage X Fenty
- David Rogier, Founder & CEO, MasterClass
- Rachel Weiss, Vice President, L’Oreal BOLD Ventures
- Tom Hale, Chief Executive Officer, ŌURA
- Ashley Murphy, VP Global Consumer Marketing, Rare Beauty
Final Entry Deadline for the 29th Annual Webby Awards is Dec. 20
You can’t put your team in the running if you don’t enter. With new categories and new judges, it’s set to be our biggest year yet. Work is accepted across: Websites and Mobile Sites; Video & Film; Advertising, Media & PR; Apps & Software; Social; Podcasts; AI, Immersive & Games; and new this year, a dedicated suite of honors for Creators!
Enter before our Final Entry Deadline on Friday, December 20th.
