Webby Explainers

Webby People’s Voice: Everything You Need to Know

Whether you’re a veteran Webby Winner or a first-time entrant, here’s everything you need to know to run a successful Webby People’s Voice campaign.

Nominees for the 23rd Webby Awards are announced and voting in the Webby People’s Voice Awards has begun! 

From Tuesday, April 2nd until Thursday, April 18th, Webby Nominees go head-to-head in an effort to capture the coveted People’s Voice award in their category. But winning the Internet is no easy task, so we’ve compiled a few tips to help Nominees get the most out of their People’s Voice campaign.

Jump to:

• Get Creative on Social
• Call on an Influencer
• Redecorate Your Website
• Send Dedicated Emails
• Make Their Phones Buzz
• Use Your Voice (Podcasts!)
• Update Your Descriptions
• Hit Your Fan Pages
• Webby People’s Voice: Quick Facts


Past entrants have used a variety of tactics to win votes in People’s Voice, but the first stop is typically social media. Tweeting, snapping, and posting to get your followers to vote is a must, but it’s the creative approaches that get the most traction: We love the gifs IBM (below) and Parent Co. shared with their followers, for example.


Getting a social media influencer to call out your People’s Voice campaign is another great idea and can really help in pushing you over the top.

Here’s a great example from Kendall Jenner:


An online makeover will make an immediate impression on followers and anyone who visits your page. Try uploading a People’s Voice-related cover photo on your social media accounts, or run a banner ad on your site.


If your app is nominated for a Webby, the first thing you should do is celebrate. Then send out a notification to your users and link them to vote.webbyawards.com so they can vote for it in People’s Voice.


Are you into email newsletters? Us too. Sending out a dedicated email asking your audience to vote for you is a great way to engage people who already like your work. Remember, every click, forward, and reply helps increase your potential votes!


If your podcast has been nominated, your listeners should be the first to know: Make sure to call out your nomination in your next episode and tell them you need their votes, like 2 Dope Queens or Stuff You Should Know.


Try plugging your Webby nomination in the description section of your video series or podcast, or in the description of your app on the app store, and encourage your audience to vote for you.

Additionally, making a People’s Voice page on your site, releasing a custom video, or creating any other unique content about your campaign is a great way to call attention to your work and stand out in newsfeeds across the web.


If you have fans who hang out in Facebook groups, subreddits, Slack channels, fan pages, or elsewhere online, make sure you find them there. A fan page post helped Rhett and Link clinch their People’s Voice win.


What’s the difference between a Webby Award and a Webby People’s Voice Award? While The Webby Award in each category is selected by members of the International Academy of Digital Arts and Sciences (IADAS), The Webby People’s Voice Award is voted on by the online public. Both awards are coveted international distinctions of Internet excellence.

Are all Nominees eligible to win a People’s Voice Award? Yes! Every category has both a Webby Winner and a People’s Voice Winner. Indeed, it’s even possible to walk away with both awards (like The Martian’s “Ares 3 Farewell” video did).

When does People’s Voice take place? Voting for People’s Voice is open from April 3rd to Thursday, April 19th at 11:59 PM/PT.

Where do people vote? All voting occurs on the People’s Voice website: vote.webbyawards.com

Who can vote? Any living human being with an Internet connection is eligible to vote in People’s Voice, and they can vote once in each category until April 19th. Make sure you spread the word and get your fans and followers to vote!

How many people vote in The People’s Voice Awards? In short… a lot. Over 3.5 million votes were cast from 230+ countries and territories in last year’s competition, and past winners include Spotify, National Geographic, and James Corden’s “Carpool Karaoke.” Campaigning in People’s Voice is a great way to expose your work to a massive, global audience.

More resources: We’re rooting for you, too. However you decide to promote your work during People’s Voice and beyond, we want to help make it as effective as possible. Check out our resource page for nominees, which has even more info and tools to help you spread the word about your nomination.

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