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Webby Index November 16, 2022

The 2022 Webby Production Industry Index

Video has evolved from moving images at the pictures, to commercials on TV screens, to YouTube content on computers, to quick clips on mobile devices, and now to immersive experiences through AR & VR. No matter the format, it’s a medium that has adapted to evolving devices and production strategies. 

Companies across the world are having fun with the video and taking advantage of the creativity it lends. The 4th Annual Webby Production Industry Index is a roundup of the top five companies who have done just that and more, using their innovation to push video out into new frontiers. Take your time exploring the projects that earned them top awards during the 26th Annual Webby Awards. 

BY THE NUMBERS

  • Media.Monks snagged our top spot this year by being named the 2022 Webby Production Company of the Year because of their one Webbby win, two People’s Voice wins, six nominations, and eight projects that were honored. 
  • User experiences are moving to the virtual world in droves with Active Theory’s Sundance New Frontier and The Game Awards Microverse being some examples of celebrations taking place in the virtual sphere. 
  • An awareness of social impact is an important theme that was seen in a lot of the video projects we received this year, BWGTBLD GmbH’s Seawatch – Human Rights Are #Non-Negotiable being a terrific example of how to advocate for change on digital.  

 

BEHIND THE RANKS:

1. Media.Monks B.V.

Media.Monks is a digital media and production company that is committed to pushing the boundaries of digital technology. With a staff full of ex-Google data experts, they strategically blend their knowledge base across content, data, and digital media to develop content that is immersive and captivating. 

One of their standout projects that stole the show at the 26th Annual Webby Awards was Welcome to the Continent, an immersive digital experience for Netflix’s The Witcher. The website takes fans on a journey with a stunningly illustrated map of the fantastical land and audio to make you feel the freezing windchill. 

Their incredible videos and immersive experiences have made them the 2022 Webby Production Company of the Year. Look below at the projects that got them this honor. 

A Few Winning Projects

2022 Webby Production Company of the Year
1/11

2022 Webby Production Company of the Year

Viktor & Rolf
2/11

Viktor & Rolf

Jack Daniels x The Shoe Surgeon: Finely Crafted
3/11

Jack Daniels x The Shoe Surgeon: Finely Crafted

Netflix: Master of Ceremonies
4/11

Netflix: Master of Ceremonies

Toblerone.co.uk D2C Platform
5/11

Toblerone.co.uk D2C Platform

TikTok: #FreeToBePride 2021
6/11

TikTok: #FreeToBePride 2021

P25 Music
7/11

P25 Music

Hasbro: PulseCon 2.0
8/11

Hasbro: PulseCon 2.0

#MONDOGENIUS 2021: Interactive Livestream Experience
9/11

#MONDOGENIUS 2021: Interactive Livestream Experience

Wild Cities
10/11

Wild Cities

Netflix: The Witcher - Welcome to the Continent
11/11

Netflix: The Witcher - Welcome to the Continent

BREAKING DOWN THE WINS

2. Active Theory

Active Theory’s focus lies in refining user experiences on digital platforms. They do exactly that by applying their in-house specialized toolset to create websites, apps, installations, and VR & AR experiences that take users on wonderfully designed journeys. They’ve created experiences for Rick and Morty, Our Planet, Harry Potter, and Magic Leap

They’ve even worked with Sundance Film Festival–which most definitely snagged a Webby for its innovation. The premier film festival was left wondering how it can immerse its audience in fresh up-and-coming features and directors during the height of the pandemic. The solve? An XR space called New Frontier. In this new cyberspace, fans experienced the magic of indie movies from the comfort of their own homes. Here’s a roundup of Active Theory’s digital work that captivated the Webbys. 

A Few Winning Projects

Sundance New Frontier 
1/9

Sundance New Frontier 

Secret Sky 2021
2/9

Secret Sky 2021

Cardano Summit 2021 
3/9

Cardano Summit 2021 

Prometheus Fuels 
4/9

Prometheus Fuels 

20 Years of Xbox Museum
5/9

20 Years of Xbox Museum

The Harmonic State
6/9

The Harmonic State

The Field
7/9

The Field

Second Sky: Dream Portal
8/9

Second Sky: Dream Portal

The Game Awards Microverse
9/9

The Game Awards Microverse

BREAKING DOWN THE WINS

3. BWGTBLD GmbH

You’ll find that the name of BWGTBLD GmbH is not the most eclectic feature of the company as you make your way through the astounding moving images they thoughtfully create. Based out of Berlin, they’ve created video projects that are directed and shot beautifully with intricate narratives at the center. 

A project of theirs that rocked the corporate social responsibility boat was New Girl created for Nike’s Play New campaign. The video follows the story of two expecting parents who’ve just learned they’re having a girl. With a stunning montage of women excelling in contact sports, BWGTBLD GmbH carried Nike’s push to uplift women in sports. Explore some more of their notable projects below. 

BREAKING DOWN THE WINS

4. Partizan Entertainment LLC

Partizan has built a long reputation of creative excellence from the incredible video and immersive content they continue to develop since its establishment in 1991. They’re a leading global production company in videos, commercials, documentaries, feature films, animation, digital and branded content, and interactive events and installations.

Their videos are unique–take their project for Apple titled Eggs for example. It’s a stop-motion journey of a dozen eggs straight from the box all the way to space, to being spun on a record and to being cracked open on the sidewalk. Take a look at one of the pieces that we honored this year. 

BREAKING DOWN THE WINS

  • Apple – Eggs
    2022 Winner for Short Form (Branded) in Video
  • Nike FM (Future Movement) Broadcast
    2022 Nominee for Sports (Branded) in Video
    2022 Nominee for Public Service & Activism in Advertising, Media & PR
    2022 Honoree for Best Art Direction in Video

5. The Mill

As a global creative partner for agencies, production companies and brands, The Mill works across all media and creative technology platforms, including visual effects, creative production and experience design. They’re notorious for crafting high caliber work using work utilized animation and immersive reality. The 26th Annual Webby Awards was no different. The Mill took home a Webby Award for Pentakill: Lost Chapter, a virtual rock concert for Riot Games. 

BREAKING DOWN THE WINS

To join the best production companies, enter the 27th Annual Webby Awards. New categories include a dedicated suite of Metaverse and Responsible Technology categories, including Sustainable Technology, Entertainment, Sports & Music, and more. The Final Entry Deadline is on Friday, December 16th!

READ THE FULL SERIES

The Webby Production Industry Index is part of our larger Webby Industry Index Series that showcases the companies who have made the highest caliber of work across their respective industries. Read the full series to see this year’s best Brands, Game Creators, Media Companies, Podcast Companies, Production Companies, Tech Companies, and more. 

27th Annual Webby Awards

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