Winner Social Media Tips

Social strategies to help spread the exciting news of your Webby win.

Congratulations, you’ve been named a Winner in the 28th Annual Webby Awards! The first step is to inform the right people about your achievement.

You have been named “Best of the Internet”—that’s an incredible accomplishment. Now it’s time to spread the exciting news of your win. As you can guess, your first stop will be social media. We’ve compiled a few fun ways to promote your Webby win across social media.

1. Grab the Internet’s Attention Using the Webby Awards Winner Kit

Share the news of your achievement with the community who supported you through it all! To help you, we’ve put together a Webby Awards Winner Kit, which includes ready-to-post assets you can use to spread the news. Download the Winner Kit to kick off your social campaign.

2. Nothing Humble About This Brag. Share the News

Being recognized by The Webby Awards is a big deal. The 28th Annual Webby Awards received over 13,000 entries from 70+ countries around the world, and over 2.2 million votes cast by more than 550,000 users in Webby People’s Voice. Your work stood out from the pack for being truly exceptional. That deserves a celebration. Not only that, but your community is excited to celebrate with you. Make it easier by sharing the big news.

And we’ve made it a breeze with this sample copy that you can post, alongside your assets on LinkedIn, X/Twitter, Facebook, TikTok, Instagram and Threads–wherever. Simply replace our placeholder text with your own, and you’re ready! And remember: Tag @TheWebbyAwards in all of your posts so we can amplify and celebrate your big win!

Sample One: 

Big news! We just won a Webby Award for [Project Name] 🏆See our work in @TheWebbyAwards Winners Gallery [Insert your unique ProjectURL]

Sample Two: 

🥳 @TheWebbyAwards announced that [Organization or Account] won a Webby! Check out our work for [Project Name] in their Winners Gallery [Insert your unique ProjectURL]

3. If You Didn’t Post It, Did It Really Happen?

Posting on Instagram, X/Twitter, Threads, TikTok, LinkedIn, and wherever else you are “social,” is a no-brainer when promoting your Webby win. It’s no small feat to win a Webby Award, so that gives you automatic bragging rights. Instagram is a good first stop for promoting your Webby win on social media. Create a fun photo or special graphic with your Webby Awards trophy, like this Tweet for Alba: a Wildlife Adventure game.


4. Use Webby Stickers on Social

Find inspiration for your campaign on Instagram’s Reels. Look through Story Stickers for polls, countdowns, questions, and be sure to include the Webby Stickers for engaging with your audience in fun and meaningful ways.

5. Share Amazing Videos & GIFs

Be as bold as you want with your graphics, you’ve earned it! See cool animated videos and GIFs created by past winners like Oui Will (below) promoting its big win.

6. Use Webby Dynamic Shares

Here’s one that’s super easy to do: Click the dynamic share buttons next to your work in the Webby Gallery + Index, and boom! You’ve shared the news of your win to Facebook or Twitter. OK GO did it—you can too.

6. Speak from the Heart

Sharing cool graphics is great and recommended. But, a heartfelt message about what your Webby win means to you (like Super Deluxe’s tweet) also goes a long way.

See What Other Winners Are Doing:
Follow #Webbys on Instagram, Facebook, and Twitter, to see how other Winners are promoting their Webby victory. Tag us @TheWebbyAwards on LinkedIn, Instagram, TikTok, Threads, X/Twitter and Facebook so we can celebrate you!