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WEBBY AWARDS XXV

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PR Tips

Ready to get the word out? Make sure the right people know about your Webby Nomination.

1. Devise A Plan

Now is the time to promote your nomination—and your success—by doing targeted outreach to a wide variety of national, local, and online media. Here are some tips:

Write and distribute a press release highlighting your nomination. We’ve got the national media covered, but you can develop and implement media campaigns to generate attention, including broadcast, print, radio, online media, and blogs.

Pitch yourself for a feature story at pertinent media outlets. Use your Webby nomination as a news peg for the media to cover your success, growth, and future plans.

In all your media outreach, you’ll want to include key facts about The Webby Awards, which you can find here.

If media need official Webby press photos, videos, or additional media resources, you’ll find those in the Webby Press Room.

Feel free to reach out to webbys@sunshinesachs.com from our PR team at Sunshine Sachs for more information or tips.

Nominees for Webby Awards range from famous—or infamous, as the case may be—celebrities to groundbreaking tech companies, mobile apps and games.”
— CBS News

2. Launch A People’s Voice Campaign

Encourage fans, partners, employees, friends, family, and the general public to vote for your work in The Webby People’s Voice Awards. And make sure to use social media like Twitter and Facebook to help encourage votes. Check out these People’s Voice Social Media Tips for tips on running a successful campaign, and log into our Nominee Center with your Confirmation Number to find your real-time standings and more.

We love to highlight the best promotional campaigns launched by our Nominees. Email jordana@webbyawards.com to be featured.

3.  Put a Webby Nominee Logo On Your Site

Download the official logo here.

4. Share With Your Network

Send an email to your network of friends, family, colleagues, and customers to let them know about your nomination. Don’t forget to let them know where to vote. Pick up some tips from our People’s Voice Social Tips.

5. Make Your Nomination A Centerpiece Of Your Marketing

Write a blog, produce a short video, run an ad in your local paper or favorite trade magazine—or simply include the Official Nominee logo in anything you have going out.

6. Spice Up Your Company and Personal Bio

Adding this honor to your company or personal bio will show potential customers and partners that your work is award-worthy.

7. Shine In Your Email Signature

Have your team highlight their Webby nomination in their email signatures.

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