Since we were our own "client" for this project, we were free to push the boundaries both creatively and technically. Our website is always a great way for us to flex and show off things that don’t always make it into client projects.- Active Theory Team
Transitioning the landing environment from a single scene to multiple really adds to the storytelling of the site and our brand. For our previous execution (ATv4), the main scene took users down a single dark, neon alley, showcasing our work on flashing screens on each side. Dialing this up to multiple environments in ATv5 meant we could capture this same overall ambience, but also visually communicate more company values through the differing scenes.