Wide Eye Creative

Endeavor
Global

Associations / People's Voice Winner
Wide Eye Creative

Associations

"The resulting product is a website that genuinely welcomes entrepreneurs and guides them forward. Working so closely with the intended audience really made the finished product shine." Wide Eye Creative

Q: Can you describe your project and the concept behind it?

A: Endeavor is the leading global community of high-impact entrepreneurs. Their new visual identity and digital presence needed to highlight their ethos of dreaming big, scaling up and paying it forward to local economies. With entrepreneurs as the target audience, Endeavor's new brand and digital hub serve to grow their community, engage entrepreneurs and tell the stories of growth and possibility in each entrepreneur and their company.

Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?

A: Starting with workshops it really became clear that we needed to take the energy of the entrepreneurial community and infuse that into every aspect of the brand and website. There was way more passion, enthusiasm and zest than our team initially anticipated. In a lot of ways we turned the dials up, incorporating the angles, wave pattern, and more robust yet strategic color palette from our initial brand mood boards into the final mood board.

Q: What influenced your chosen technical approach, and how did it go beyond past methods?

A: Because the website is built for entrepreneurs first, we embedded ourselves with them during an Endeavor International Selection Panel to understand user pathways and goals. Through an iterative design process we administered user testing on clickable prototypes of the website, measuring user success, time-taken and general feedback. The insights informed both our design revisions and development approach of the overall information architecture.

When did you experience a breakthrough or an "a-ha" moment during this project?

After extensive user testing and revisions, we created an index for entrepreneurs to find or discover companies based on their needs. The result of this rigorous process is a performant, accessible, multi-faceted index to sort and filter more than 900 company profiles and showcase the diversity of verticals in Endeavor’s portfolio. After finding a company, users can easily connect directly with those entrepreneurs or that local office.


Q: What web technologies, tools, and resources did you use to develop this?

A: Endeavor.org was designed in Figma and built on WordPress with a highly customized admin and front end. Through a robust BugHerd QA process we kept the site accessible, performant and true to Endeavor’s bold new brand. To build the companies index we leveraged custom Javascript for logic, FacetWP for filtering and Relevanssi for an organic search-as-you-type experience. Animations throughout the site use a combination of SCSS, GSAP and Swiper.

Q: How did you balance your own creative ideas and technical capabilities with a fair representation of the client’s brand?

A: Understanding that Endeavor had a high-impact mission meant that they needed a high-impact brand and website. The patterns exemplify their international, expanding footprint inspired by topography and water ripples. The upward shapes signify the scale-up model, size and growth. Without many examples in the market, we took complex indexes of companies and showcased them in a strategic and organized fashion, all informed by target audience buy-in.

Q: How did the final product meet or exceed your expectations?

A: The buy-in, feedback and positive energy infused throughout our process by stakeholders and entrepreneurs really exceeded our expectations. The resulting product is a website that genuinely welcomes entrepreneurs and guides them forward. They can learn from success stories, find companies and connect directly with other members or local offices with ease. Working so closely with the intended audience really made the finished product shine.

Q: Why is this an exciting time to create new digital experiences? How does your team fit into this?

A: Endeavor's ethos of "dream big, scale up, pay it forward" resonates with us and we are proud to have been able to help support that vision. Digital experiences provide a medium for the people doing the most good to make the greatest impact. Wide Eye thrives when we're brought in to be part of that process. We intentionally partner with teams who recognize that diversity, equity and inclusion are critical to making a true difference in the world.
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