
"The resulting product is a website that genuinely welcomes entrepreneurs and guides them forward. Working so closely with the intended audience really made the finished product shine."Wide Eye Creative


Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?
A: Starting with workshops it really became clear that we needed to take the energy of the entrepreneurial community and infuse that into every aspect of the brand and website. There was way more passion, enthusiasm and zest than our team initially anticipated. In a lot of ways we turned the dials up, incorporating the angles, wave pattern, and more robust yet strategic color palette from our initial brand mood boards into the final mood board.
Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: Because the website is built for entrepreneurs first, we embedded ourselves with them during an Endeavor International Selection Panel to understand user pathways and goals. Through an iterative design process we administered user testing on clickable prototypes of the website, measuring user success, time-taken and general feedback. The insights informed both our design revisions and development approach of the overall information architecture.When did you experience a breakthrough or an "a-ha" moment during this project?
After extensive user testing and revisions, we created an index for entrepreneurs to find or discover companies based on their needs. The result of this rigorous process is a performant, accessible, multi-faceted index to sort and filter more than 900 company profiles and showcase the diversity of verticals in Endeavor’s portfolio. After finding a company, users can easily connect directly with those entrepreneurs or that local office.

Q: What web technologies, tools, and resources did you use to develop this?
A: Endeavor.org was designed in Figma and built on WordPress with a highly customized admin and front end. Through a robust BugHerd QA process we kept the site accessible, performant and true to Endeavor’s bold new brand. To build the companies index we leveraged custom Javascript for logic, FacetWP for filtering and Relevanssi for an organic search-as-you-type experience. Animations throughout the site use a combination of SCSS, GSAP and Swiper.