Cheil Worldwide, Inc

Samsung Galaxy
S21 5G series

Best Navigation/Structure / People's Voice Winner

Cheil Worldwide, Inc

Best Navigation/Structure

People's Voice Winner

Covid-19 has changed the way people experience the Samsung Galaxy brand, so we made it our mission to allow the consumer to test-drive the Samsung Galaxy S21 5G series virtually with “How-to videos”, 3d Hands-on experiences, and AR/VR. - Cheil Worldwide, Inc Team

Q: Can you describe your project and the concept behind it? A: The Samsung Galaxy S21 5G series projects started with the “Epic, in every way” concept for Samsung Galaxy S21 5G Ultra (device-focused), and the “Made for the epic in everyday” idea for the Samsung Galaxy S21 | S21+ 5G (lifestyle-focused). Our goal was to distinguish these models by highlighting the innovative engineering and breakthroughs for the consumer at every touch-point.

Q: What influenced your chosen technical approach, and how did it go beyond past methods? A: Covid-19 has changed the way people experience the Samsung Galaxy brand, so we made it our mission to allow the consumer to test-drive the Samsung Galaxy S21 5G series virtually with “How-to videos”, 3d Hands-on experiences, and AR/VR. The digital retail experience allows us to deliver the best user experience outside of retail.

Q: What web technologies, tools, and resources did you use to develop this? A: We wanted to build an “Epic” unique user experience to bring the consumer closer to the products which required a flexible and customizable approach. With this in mind, we developed the Samsung Galaxy S21 5G Series product pages using Native Raw-Code, HTML, and WebGL.

When did you experience a breakthrough or an "a-ha" moment during this project?

The online experience that we are creating now has much more importance than it did in the past, and we’ve had a number of breakthroughs in optimizations that took the performance and functionality of the site to the next level.

Q: How did you balance your own creative ideas and technical capabilities with a fair representation of the client’s brand? A: Our first priority is always to align the brand communication with conceptual ideas regardless of the technical capabilities. However, we constantly look for ways to elevate the user experience through technological advancements.

Q: How did the final product meet or exceed your expectations? A: Due to the “New Normal", the product pages had to do some heavy lifting. We were able to get the consumers closer to the products online by creating a series of “How-to videos” that gave tips on how to use the features. We also offered “hands-on” experiences for users who want a more immersive experience, as well as 3D AR/VR content so they can see what it looks like before buying.

Q: Why is this an exciting time to create new digital experiences? How does your team fit into this? A: There is undoubtedly a big push to create new digital experiences due to the current situation. We always evaluate the way we look at our existing technology and find opportunities to leverage new innovative approaches to make digital experiences more engaging, informative, and relevant.

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