Covid-19 has changed the way people experience the Samsung Galaxy brand, so we made it our mission to allow the consumer to test-drive the Samsung Galaxy S21 5G series virtually with “How-to videos”, 3d Hands-on experiences, and AR/VR.- Cheil Worldwide, Inc Team
Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: Covid-19 has changed the way people experience the Samsung Galaxy brand, so we made it our mission to allow the consumer to test-drive the Samsung Galaxy S21 5G series virtually with “How-to videos”, 3d Hands-on experiences, and AR/VR. The digital retail experience allows us to deliver the best user experience outside of retail.
Q: What web technologies, tools, and resources did you use to develop this?
A: We wanted to build an “Epic” unique user experience to bring the consumer closer to the products which required a flexible and customizable approach. With this in mind, we developed the Samsung Galaxy S21 5G Series product pages using Native Raw-Code, HTML, and WebGL.When did you experience a breakthrough or an "a-ha" moment during this project?
The online experience that we are creating now has much more importance than it did in the past, and we’ve had a number of breakthroughs in optimizations that took the performance and functionality of the site to the next level.
Q: How did you balance your own creative ideas and technical capabilities with a fair representation of the client’s brand?
A: Our first priority is always to align the brand communication with conceptual ideas regardless of the technical capabilities. However, we constantly look for ways to elevate the user experience through technological advancements.
Q: How did the final product meet or exceed your expectations?
A: Due to the “New Normal", the product pages had to do some heavy lifting. We were able to get the consumers closer to the products online by creating a series of “How-to videos” that gave tips on how to use the features. We also offered “hands-on” experiences for users who want a more immersive experience, as well as 3D AR/VR content so they can see what it looks like before buying.