- Cheil Worldwide, Inc Team
The Samsung Galaxy S21 5G series projects started with the “Epic, in every way” concept for Samsung Galaxy S21 5G Ultra (device-focused), and the “Made for the epic in everyday” idea for the Samsung Galaxy S21 | S21+ 5G (lifestyle-focused). Our goal was to distinguish these models by highlighting the innovative engineering and breakthroughs for the consumer at every touch-point.
Covid-19 has changed the way people experience the Samsung Galaxy brand, so we made it our mission to allow the consumer to test-drive the Samsung Galaxy S21 5G series virtually with “How-to videos”, 3d Hands-on experiences, and AR/VR. The digital retail experience allows us to deliver the best user experience outside of retail.
We wanted to build an “Epic” unique user experience to bring the consumer closer to the products which required a flexible and customizable approach. With this in mind, we developed the Samsung Galaxy S21 5G Series product pages using Native Raw-Code, HTML, and WebGL.
Our first priority is always to align the brand communication with conceptual ideas regardless of the technical capabilities. However, we constantly look for ways to elevate the user experience through technological advancements.
Due to the “New Normal", the product pages had to do some heavy lifting. We were able to get the consumers closer to the products online by creating a series of “How-to videos” that gave tips on how to use the features. We also offered “hands-on” experiences for users who want a more immersive experience, as well as 3D AR/VR content so they can see what it looks like before buying.
There is undoubtedly a big push to create new digital experiences due to the current situation. We always evaluate the way we look at our existing technology and find opportunities to leverage new innovative approaches to make digital experiences more engaging, informative, and relevant.