At a human level, it is interesting to consider how the work done in the FDL Program could save lives in the immediate future — which put everything into perspective for the whole team.- MediaMonks Team
There wasn’t an ""a-ha"" moment, but rather a collection of little moments that laddered up to insight. We achieved many small victories, crucial in getting to the next step. In the early stages we needed to understand how to create a balance between humanizing the technology and explaining essential technical elements. This balance helped us achieve a visual approach for the films, and built small insights that informed the next step.