Best Use of Video or Moving Image
We didn’t want to give developers an edge over the public, by finding the numbers via the code, but also had to consider performance, such as giving instant feedback for each click/tap.- DDB Group New Zealand Team
We wanted an experience that was user-friendly, game-like and fun. We also needed to make sure the game worked seamlessly on all devices as we estimated 80% of traffic would come through mobile social channels. And we wanted to create a fair experience. We didn’t want to give developers an edge over the public, by finding the numbers via the code, but also had to consider performance, such as giving instant feedback for each click/tap. We did this by cleverly obscuring the front end code, then adding solid backend validation. Finding this balance between performance and security paid off, when the public started feverishly clicking on the numbers, registering over 10 million click events.