Best Use of Animation or Motion Graphics
We began pulling 2D and 3D references from other Google work and from similar styles. Once we settled on a 3D look, we began building prototypes to test different train cars to gain a clear perspective of what was working and what wasn’t.- Hook
The major challenge was to really understand how the technology works. We spent a lot of time speaking with the client and to Google developers, making sure that we weren't over-simplifying anything, and that the train analogy still made sense. Once we began to grasp the technology, things started to fall into place. We figured out how to tell the whole story seamlessly, applying the right designs for each train car, and the right animation to connect each section of the website.
