"The emphasis on work like ours — building brand and business narratives through a results-driven channel like eCommerce — has never been greater. And the appetite for clients wanting to leverage experience design as a crucial brand and business differentiator has never been stronger."Pattern Team
We had a few. One of the first was the idea that we could create navigation paths that go beyond product categories and into things like shopping by material or style. Another was the notion that the site sometimes isn't just a sales tool — it’s also a guidance and research tool sitting within a user journey that can span weeks of in-store visits, online research, mood boarding, space planning and cart comparing.
