"The card is the foundation of every story and is highly flexible for the story it needs to tell. The story determines the presentation — not the other way around."Code and Theory
Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: The Nylon redesign leverages the card system foundation we’d developed for BDG over the years but with a unique design approach. Nylon attracts a predominantly female audience, focusing more on music, entertainment, beauty and lifestyle. This new audience, and therefore new topics, meant we had to generate novel card types and design motifs, such as horoscopes, Q&A and e-commerce.Q: What web technologies, tools, and resources did you use to develop this?
A: We used BDG’s custom card system CMS that allows for endless visual card customizations. The card is the foundation of every story and is highly flexible for the story it needs to tell. The story determines the presentation — not the other way around.When did you experience a breakthrough or an "a-ha" moment during this project?
Our design had to be flexible for Nylon’s publishing cadence, and how we supported this was through the grid and scale of elements reflecting the slower publishing pace with large imagery and expressive type.