"It was gratifying to see our users more easily find the content they clearly were searching for — and discover the hidden gems of the great content that might have been overlooked in the dark recesses of the older versions of the site."NASA/Jet Propulsion Laboratory-Caltech
Our revelation was more of a slow clap. After our initial relaunch in January 2018, we experienced the usual dip in analytics as search engines discovered our new site architecture. Then the entity-based approach really took off. We've nearly tripled in size from 6.6 million annual users in January 2018 to 17.9 million users at the end of 2021. Our site now maintains a steady presence among NASA's top five websites.