The global pandemic completely changed how visitors interact with websites — in a positive way. Sitting around the table in a "green hat" meeting with your peers produces a lot more adrenaline than it did pre-pandemic. And we love it!- Content Pilot LLC Team
Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?
A: The mood boards, you ask? Well, they aligned with this direct quote from our kick-off meeting, "We want to ensure the designs are brighter, bolder, and different. If you aren’t first, you’re last. This new website needs to reflect a bold approach, much like the previous site." And the focus did not change one iota from the moment this quote was said to the moment of launch. Chambliss was laser-focused on what they wanted.Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: A common complaint about law firm websites is that they “all look the same.” As such, planning for our 2020 site began with a directive from Chambliss leaders to once again “take them farther than other law firms.”When did you experience a breakthrough or an "a-ha" moment during this project?
The lawyers needed a website profile page that aligned with their content needs, and not a page that shoe-horned them into a pre-defined, inflexible template. So, every lawyer’s page is a portal or microsite-style “3-dimensional bio,” letting them manage the sections of content that highlight them and their specific practice. These bios do three things: a) demonstrate expertise, b) prove relevancy and c) show humanity.