Working on a touristic destination in the middle of pandemic times was a big motivation to provide some dreams to the users.- The AKARU Team
Q: Tell us about your initial moodboard, wireframe, or prototype. How did things change throughout the process?
A: At the beginning we wanted a more experiential website with an interactive video slider and a refined design. We had to simplify the video experience and highlight some part of the interface to deal with Avoriaz’s user target.Q: What influenced your chosen technical approach, and how did it go beyond past methods?
A: Avoriaz requested the ability to self-edit and create additional pages. We developed a predefined modular system that allows them to build all their pages from only one template. Keeping the creative aspect in those modules was the biggest challenge. Our goal was that Avoriaz would be able to re-use their API on other products if needed. That’s why we choose a Headless CMS that can be also plugged on a mobile application.When did you experience a breakthrough or an "a-ha" moment during this project?
To add some innovation and our trademark “Akaru’s touch,” we imagined a webGl slider on the homepage, with a “WOW effect” on video transitions. We went through some conception steps such as prototypes and animation tests with our art director and the development team to reach the effect we wanted.