Boundary

Remedy Place

Moody, sexy, sleek, functional, engaging

Health & Wellness / Nominee

Boundary

Health & Wellness

Nominee

The challenge was finding a balance between an immersive experience and booking tours/treatments. George Renfro, Co-founder/Creative Director

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Q: Can you briefly describe your project and the concept behind it?

A: We wanted something that captured the feeling of the clubs, while also being utilitarian. The inspiration for the site actually came directly from visiting the club. Dr. Leary said the only way he’d allow us to design his site is if we experienced the club. After a millisecond of twisting our arms, the team went to Remedy for an ice bath and hyperbaric chamber. While floating in the hyperbaric, it wasn’t hard for good ideas to come.

Q: Once you settled on your idea, what influenced your decision on the chosen technical approach? How did it differ or go beyond approaches you’ve taken in the past?

A: We selected a headless CMS (Sanity) because we wanted to give our client a strong and flexible foundation to grow. We wanted complete control of content, and the ability to integrate with APIs on the front end. We had worked with other headless CMSs in the past, but were never 100% satisfied. Because of how important this project was to us, our lead engineer on this project, Austen, researched every headless on earth and deemed Sanity the winner.

Q: What were some of your biggest learning and takeaways from this project?

A: Our biggest learnings came out of creating a scalable system to showcase services for different locations, and different treatments/prices within those locations. We wanted the visitors of the site to have an intuitive experience, while also having the CMS user’s experience to be the same. Our technical team learned a lot about Sanity and how to lay it out in a way that would keep the client happy in the future.

Q: What web technologies, approaches, tools, or resources did you use to develop this experience (WordPress, headless, AI, Sublime Text, HTML5, Adobe XD, etc)?

A: Headless CMS (Sanity) Next.js Sanity Locomotive Scroll Figma

Q: How did the final product meet or exceed your expectations? What results did you see?

A: The end result was a site that both we and the client were proud of. One of the major goals of the site was to make it easier for prospective guests to book a tour, schedule a treatment or apply for membership. Their operation team was dealing with headaches with their previous system, so we were happy to be able to streamline that process.

Q: Why is this an exciting time to create new digital experiences? How does your team fit into this?

A: This is an exciting time to build websites because there are so many great tools to create with. Both front-end and back-end products have come a long way, so as creatives and developers, we can now focus on creating amazing experiences, while not having to worry as much about making things from scratch, things breaking, or being too slow.

Q: How did you reach a good balance of your own creative ideas and technical capabilities with a fair representation of the client’s brand?

A: We were fortunate in the sense that Dr. Leary and his team have great taste in design. He was very excited for every step of the process and we fed off each other to keep things creative. Their brand already had a distinct identity and voice, and we just needed to find a way to tease out the actual experience of the spa, without giving too much away.

Q: What did your initial moodboard, wireframe, or prototype look like? How did those ideas change throughout the design process?

A: Remedy’s brand aesthetic and content outline were well thought out when we started, so we took a risk and presented three hi-fi concepts. They liked the first (and simplest) one we did, and it didn’t waiver much throughout the process. Alignment was strong, we got lucky.