"There has been a lot more focus on these experiences — and of course much bigger audiences for them — than in the past. That kind of visibility allows for more time and money to go into these experiences and in turn really pushes the medium."Esri
We put a lot of time and focus into the homepage experience and wanted it to be something that was constantly changing as the event progressed — to be a hub users could always come back to and get the latest recommendations, hear recaps of the days events and connect with other users. Finally mapping that very dynamic and changing experience was certainly one of the moments that really allowed us to move forward with the project.