Television & Film
Users viewed our website and then logged into ABC through an iFrame. Firebase real-time database was used for data handling. When the user's browser detected a change to the database, it would update to display either the live stream ABC feed or a YouTube video of a female-directed film.- Mojo Supermarket Team
While concepting, our “aha” moment was when we realized that we didn’t need to get female filmmakers into the Oscars show itself—we could get them into the commercial breaks and still get millions of eyes on them, making them part of the broadcast. During execution, our “aha” moment was when we figured out that we could hack the live stream by simply “changing the channel” of the stream to show female-directed films during the breaks, then “changing the channel” back to the Oscars once the break was over. This was huge, as it didn’t just help us make the platform, but it also made the whole thing legal.