The web is an ever-evolving platform. Change is the only constant. So it’s always exciting to push what it can do and become. To do this, you need pluralists with an innovation mindset: those who savor the unknown and like standing on the periphery.- Sid Lee / Digital Kitchen Team
Necessity is the mother of invention. 2020 forced us to evolve and find new ways to connect because we had no choice. The project's genesis was itself born from this crisis. Like a tsunami, CV19 pushed us to re-think and pivot how brands connect with audiences and how people could “experience“ the world under new circumstances — online. Overnight, R&D and innovation became necessary engines to make better digital experiences happen, survive, and to reinvent the web.