Entertainment
The client had a strong point of view to have the site be driven by scrolling rather than clicking through to content. We were able to take that directive and develop an interactive experience that presented expressive collage illustrations, as the user explored content from YouTube creators across the globe.- Hook Team
With the Culture & Trends team opening up the data to speak for itself, we were actually able to limit certain libraries we used in the past in order to make the site feel lightweight and more responsive using custom code.